The platform is rolling out a fresh option that permits them to reduce the amount of artificial intelligence-produced media appearing in their timelines. This initiative comes as the service revealed that it presently contains more than 1 bn AI videos.
Trial and Implementation
The update is undergoing trials over the coming weeks before a global release. This shift coincides with a increase in AI content, driven by new AI video creators.
The Broader AI Trend
It has been noted that almost one in 10 of the quickest rising content creators on another major platform only show content made by AI. A large amount of this material is considered low-quality AI content, a phrase for substandard, bulk-generated content that is frequently absurd or bizarre.
“We know from our community that numerous viewers enjoy content made with AI tools, ranging from computer-generated images to science explainers, and we intend to give people the power to see more or less of that, based on their own choices,” said a spokesperson.
Volume and Proportions
The service shared that there are now over a billion videos on its network labeled as artificially created. In total, more than 100 mn pieces of content are submitted to the service every day, making clips made by AI a relatively small percentage of its total content library.
How to Adjust Settings
Viewers will be in a position to reduce or increase the level of artificial media they view by opening the content preference setting in the application and selecting AI-made media. Further subjects that can already be modified under the filter include current affairs, style, cosmetics, and choreography.
AI Disclosure Rules
Its policies mandate content makers to tag lifelike AI-generated content, and it prohibits harmful deepfakes of well-known individuals or crisis events. Any realistic AI video that is unmarked can be removed under its community policies.
In addition, the service will from now on add an AI-generated watermark to content produced via its own AI tools, or flagged by an collaborative effort for spotting AI-generated material. This measure is intended to deter users from attempting to circumvent the labeling process.
Responsible AI Funding
The company is additionally introducing a two million dollar AI literacy fund for professionals and institutions to produce learning resources about using AI responsibly. This initiative will support non-profit groups specializing in educating coding and technology.
Moderation Strategy
TikTok has justified its safety measures, following discussion over proposals to cut jobs for numerous content moderators in the UK. It is set to cut hundreds of positions in its trust and safety division in the UK capital, with worker representatives and digital protection specialists voicing alarm that humans are being replaced by automated systems.
A senior executive explained that staff-based oversight would continue to be important, but artificial intelligence can shield workers by removing the most distressing content before it is viewed by people. The platform reported a notable drop in explicit and harmful content handled by content reviewers over the previous year due to reliance on its automated systems.
It is vital to balance humans and technology to ensure user safety,” she said. “We’ll have humans as part of that process, but we also think it’s very important to reduce exposure to unsafe media as quickly as possible, which is why a lot of the machine support is making a difference operate efficiently.”
